Chad’s Branding Strategy

So, after taking a Social Media workshop for the last two weekends, I can say I now have a broader, deeper understanding of how social media works, and what outlets are available.  I can also say that although I have a better grasp on things like LinkedIn, Twitter, WordPress, Wikis, etc., I also feel a bit mind-boggled by all of the other aspects of social media that I could get involved in.  This has me thinking about where I am at right now, and what I see myself doing to brand ME. 

Twitter is something that, now that I am signed up and understand it, could become very addictive!  It’s fun to get a glimpse into people’s daily lives, in a way that is different and more immediate than even Facebook.  Following Celebs as they do their concert tours, film movies, or broadcast is pretty cool!  I can see where this will probably become a part of my way of putting myself and my brand out there!  Gaining followers of people who have like interests, beliefs, humor, passions, politics and causes is something that holds interest to me, because it lends new perspectives to my own views.

I also see myself continuing to build my contact list on LinkedIn, because it is all about professionalism, and networking with the scope of business and jobs.  I had already been doing this, but now my profile is more polished up, and more focused, and I have reached out to past colleagues for recommendations.  Since I am currently a full time student, and will be looking for employment in a few months, after completing my degree in Marketing Management, LinkedIn is a tool I will use to look for a great new job!

One of the cool takeaways I didn’t expect to get from this class is a blog!  I hadn’t ever really thought about creating my own blog, but now that I’ve started, I think this is something I will continue doing, and actually really enjoy!  I’m a pretty optimistic, positive minded person, and I think this is a perfect place for me to write my thoughts and feelings about things in a constructive manner. 

So, I guess when it comes to my strategy, I am answering these questions:

1. Who do I want to reach?  My colleagues in hospitality, new prospective employers who value creative minds,  travel enthusiasts, entertainment industry folks, and people who share my interests.

2. What are my goals?  To connect with people who share my interests, and where we could benefit from one another professionally. To get a great, creative job that I love, through my Social Media networks!  To express myself authentically!  To create a brand that fits the definition of who I am, and inspires me to be the best person I can be!

3. How will I engage?  Through the various forms of Social Media I currently use (Facebook, Twitter, WordPress, Flickr), and through new channels of social communication that I find an interest in! 

So, that is where I’m at today.  Like the ever changing world of Social Media, I will be in a different place, and continue to grow and expand day by day.  This now feels exciting to me, which is quite different than the heavy weighted feeling I have had in the past.  I now see that social media doesn’t have to be all encompassing, and that you don’t have to do it all.  I’m inspired to take on a little at a time, and grow my networks, grow my mind, and grow my BRAND!

 

My Personal Brand

• Friendly– I am someone who gets along well with most people. I have my own thoughts and ideas, but I’m also a good listener and open to other’s views.
• Enthusiastic– I get excited and passionate about life! I’m the person you want to go to a fun event with, or take with you to your first visit to Disney World, because I will make it fun!
• Optimistic– I always make my best effort to see the glass as half full, rather than half empty. I’m the eternal optimist who looks for the silver lining, and is there to help you stay positive about life!
• Creative– I love anything creative! A huge fan of Broadway Theatre, interior design, Martha Stewart! I love to sing, dance, act, decorate, and craft!
• Well-travelled– I have been blessed in my life to travel pretty extensively through my career at Disney, Holland America Cruise Line, and through the various conferences I’ve attended. I love to travel, meet new people, and experience new places!
• Stylish– What I miss most about living in NYC is the diversity in style! I appreciate it when people have a strong sense of style, whether it’s my taste or not, because it is an expression of who they are!
• Motivational– When in a group, I often take on the role of motivator or cheerleader! I think my enthusiastic nature makes it easy for me to rally the troops and keep everyone on task in a positive way.
• Connector– One of my best attributes is my relationship building skills! I love to connect with new people, and facilitate others meeting one another as well.

 

Chad’s Biography

Hi there!  I’m Chad Biesman.  I’m a friendly, optimistic, creative, and upbeat guy, who moved to the Seattle area, from NYC in 2003. I grew up in Nebraska and Colorado, and I love the beauty of the Pacific Northwest, however, I do miss NYC a lot. I’ve had a pretty interesting life, so far. I worked on a Cruise Ship as a Cruise Director, and was lucky enough to be chosen as part of a select staff for a cruise around the world for 102 days! I spent five years at Disneyland, entertaining thousands of happy tourists! I’ve worked in publicity at Miramax Films in NYC. My work background has primarily been in Events, Hospitality, Travel, and Entertainment, and I have an extensive sales background in these industries. I am currently on the board of directors for MPI (Meeting Professionals International) in Washington State, and serve as the Director of Community Outreach and Promotions. This past year I have been lucky enough to go back to school for Marketing Management at Bellevue College, and I’m really enjoying being a student again. I have a wide range of interests, including Broadway Theater, movies, nature, travel, walking our gorgeous city, interior design, yard sales, road trips, dinner with great friends, making new friends, quiet times at home, my crazy wiener dogs, Charlie and Roxy, good conversation, and the Muppets! I enjoy my life, and I am very lucky to share it with a wonderful guy! We are excited to be getting married, here in Seattle, this upcoming October.  I’m optimistic the progressive people in our state will help us to keep it legal!  So, that’s me in a nutshell.  A good guy. A great friend. A talented worker. Someone who wants to make a difference in the lives he touches.  I’m looking for a great job where I utilize my top notch relationship building skills, travel, and use my creative mind!